The results of my survey may be not valid. It also may change the quantity of potential clients. Market Data summary target Clients Target clients are people between 18 and 60 years old, who have revenues from 120,000 to 240,000 rubles per year and go shopping as necessity. They will use my service as they do not want to spend much time on shopping and want to save their time. Target Market size there are 355,2 thousand people between 18 and 60 years old. Ten percent of them 35,5 thousand have an average annual income between 120,000 to 240,000 rubbles. Thirty percent of them do shopping as necessity.
Guest house sample business plan, executive summary, south
It increases the purchasing power of population. As a result, the shopping center «Irkutskiy» has constantly increasing quantity of clients that can be the potential clients of my database. The increase in the level of revenue results in the increase quantity of nonfood purchases because this sector of household is only 15 of all households revenues (about 60 of revenue are spent for food in Russia). It is significantly less than in developed countries. So, the increase of revenues increases the quantity of nonfood purchases. Competitive environment There is no such service in the shopping center «Irkutskiy» and other markets. So, there are no direct competitors. Indirect competitors are different dissertation print media that usually give brief information, where people can buy some kinds of clothes, shoes and etc. Such information is usually about one product or one company and does not give potential clients the picture of the whole market to choose the most appropriate product. So, these competitors can not influence my business very much. My assumption that every second purchase is made in the shopping center Irkutskiy may be overrated, so there are may be the smaller quantity of potential clients of my database.
So, i assumed that there biography are about 57 (190*30) potential clients of my database a day. Political Environment For last years, the local government has made attempts to increase the power of the consumer protection law. It reflects in the increasing quantity of people, who are content from purchases. As a result, more people are ready to make a purchase and companies increase their quality of service and products. It can be applied also to the shopping center Irkutskiy because for the last year more people have made purchases there than for previous years. These political attempts and other economical factors are the causes of the increasing quantity of clients in the shopping center Irkutskiy, and, consequently, my potential clients. Economic Environment For last years, the level of revenues of population in Irkutsk is constantly increasing.
I also made a small survey, which tells that approximately once study for three months respondents of such people make purchases of clothes, shoes, or some other similar products. I assumed that for year potential clients make 142 thousand about purchases, 0,38 thousands a day. If every second makes such purchase in of the shopping center Irkutskiy, than there may be approximately 190 potential clients of my database a day according to demographic analysis. Culture According to my survey and experience, i divided all potential clients into two categories. The first is people, who like go shopping and do it for rest. They are approximately 70 of respondents. The second is people, who do not like go shopping and do it as necessity. The second category is my potential clients.
The shopping center Fortuna is the biggest car spare part market. The complex is also a big nonfood market, but it is smaller than Irkutskiy. Social Environment Demographic The Irkutsk population today is 592,4 thousand people. The potential clients of the shopping center Irkutskiy, where i plan to open the first consulting center, and also the potential clients of my database are people from 18 to 60 years. It is 60 of the whole population 355,2 thousand people. I do not take into account people below 18 and over 60 because their parents or children usually maintain such people. The people over 60, who are not maintained by their children, usually have very small pension. In addition, the shopping center Irkutskiy is oriented on the people and households from the middle class with revenues from 120,000 to 240,000 rubles per year. According to the statistical information and my knowledge it is approximately 10 of able-bodied citizens or 35,5 thousand people.
Spring Break essay - 417 Words
The example of list: TypNamesiseason countYear ofColor Price location e ze ry ofproduct range origiion n Market pavelion 1jeaanga32Summer/FRussi2001 Red/Gre20-3Irkuts1 102, ns ra all a en/Blue2 kiy /Black/ other 2jealee 32Summer/FChina2002 All 30-6Irkuts17 78 ns all 2 kiy. the database will be created in the foxPro.0. It will be adopted for using through the local net and the Internet. The design of the Internet site will be developed with the microsoft FrontPage. This database will be updated every second day. At first time it will be done manually by surveying the owners of the pavilions or the sections of a market, but then we plan to automate this process. The information will be deliver to customers on printed lists, if they get information directly in the market building from an operator.
Next, it will be delivered electronically, if customers get information by using the Internet. Finally, it will be delivered by fax or orally, if customers get information by phone. Market data to analyze and collect the market data i used as the statistical sources, so and my own experience and knowledge. Target Market Information The shopping center Irkutskiy is the biggest nonfood market in Irkutsk, in which everybody can buy everything, what is used in everyday life, for example clothes, shoes, satchels, wallets, kitchen-ware and etc. It unites three shopping centers and contains funeral up to 500 small shops. The shopping center Irkutskiy is the only big nonfood shopping center with such range of goods in Irkutsk and, consequently, serves most of the Irkutsk population.
So, this database of products is a result of the demand of many people. Such business is new for the Irkutsk market, so there are no examples of development and existence of similar service, where we can get information and some experience about our venture. The positive side of such situation is that we will be the first, and, as a result we can get the greatest benefits. The negative side is that we will have a lot of unpredictable situations that may create big obstacles for good development. Our informational service center can be classified as informational business, which is in the beginning stage in Russia today.
It also creates some global opportunities and threats because during this stage the most prosperous ventures appear, but also many businesses force into insolvency. So, current situation gives our venture a lot of opportunities for good development. Technical description of service our product is information. We plan to offer information about non- food products such as clothes, shoes, bags, home appliances and car spare parts for potential clients in the Irkutsk markets such as Irkutskiy, fortuna, and Complex. Information about clothes and shoes will consist of the type of clothes, a season, the country of origin, the company name, the year of production, size, color, price range, and the location and number of the pavilion or the section of a market. Information about bags will consist of the type of bags, the company name, the country of origin, the year of production, price range, and the location and number of the pavilion or the section of a market. Information about home appliances will consist of the type of a home appliance, the company name, the year of production, size such as the length of diagonal for tv, price range, and the location and number of the pavilion or the section of a market. Information about car spare parts will consist of the type of a spare part, the company name, the type of a car and other spare parts, where this spare part is used, the year of production, price range, and the location and number of the.
International accounting standard, ias, essay, example for Free
Such people are the most likely users of our database. Streanthes and weaknesses Streanthes: * Low-cost equipment * The absence of such database at engelsk all local product markets * skilled labor force * Low operational cost * Use of high technology weaknesses: * The creation and updating of database may take a lot of time. The determining factors will be clients and development. Price will not take the first place. We plan the step by step development at first in the Irkutskiy market, then in the fortuma market, and the last step is Complex market. In addition, as our service is new, we plan to create loyalty of our customers until direct competitors appear. The scope of development will be the Irkutsk nonfood markets, which sell clothes, report shoes, home appliances and other similar things. Background information irkutsk is the biggest city of eastern Siberia. It has a lot of markets, but any of them does not have any consolidating data base that help people to find goods that is necessary.
Statement of objectives mission Statement we will be dog the best consultants of defining the nonfood product location at the Irkutsk markets. We will take care of our clients by saving their time and money, when they do shopping. By using the best computer technology and polite and affable consultants, we will offer the best service our clients can get. We will create a positive working environment for our employees that will promote satisfaction and personal growth. Driving Force * Our company will offer service that does not exist yet at Irkutsk. It will create very good advantage for our development. we will place the emphases on the Internet and telephone consultations. The business will be based on tqm. Market Position The main our clients are busy people who do not have time to go from shop to shop and want to find product as quickly as possible.
them. The mission of it is to be the best consultants of defining the nonfood product location at the Irkutsk markets, to take care of our clients by saving their time and money, when they do shopping, to offer the best service by using modern computer. In addition, svetlana can use the greatest of them because there are no competitors at the market. It offer product that satisfy most of this market demand, as the product contain all main information potential clients want to get to find a product. The sales policy is build on the statement that clients lose nothing, but only save their time and money. After the third year of existence, svetlana reach the after-tax profit level of 3 510 and will have roe. The structure of the company is simple as it is quite small, and it is ineffective to use complex system of the distribution of functions. So, as a result of market opportunities, svetlana have a lot of chances for succeed.
Target Market size 10, market strategy 10, product. Price 11, place 11, promotion 11, selling tactics. Cash and Accounts Receivables resume 12, peak sales 12, operations plan. Financial plan 13, necessary financing 13, cash Budget. Balance Sheet 14, income Statement 15, ratio analysis. Depreciation Estimation 17, fixed Capital Estimation 17, working Capital Estimation. Marketing Estimation 18, rent Expense Estimation 19, management plan 20 human resources plan 20 conclusions 21 Introductory letter This business plan was created to check the idea about the effectiveness of the creation of the database that will help clients at different shopping centers.
How to help someone with depression essay
Business plan, introductory letter 2, executive summary 2, statement of objectives. Mission Statement 2, driving Force 3, market Position. Streanthes and weaknesses 3, streanthes: 3, weaknesses:. Opportunities and threats 3, external Opportunities: 3, external Threats. Key factors For Success 4, goals and Objectives 4, strategy. Background information 5, technical description of service 5, market data. Target Market Information 7, social Environment 7, demographic. Culture 8, political Environment 9, fruit economic Environment 9, competitive environment. Potential Problems 10, market Data summary 10, target Clients.